April 18, 2013

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BLK DNM was founded in 2011 in New York by the Scandinavian designer Johan Lindeberg. After working for nearly 20 years as Diesel’s international marketing director, Johan Lindeberg decided in 1996 to leave it all behind and launch the J. Lindeberg ready-to-wear line. A long-time golf fan, he gave himself the challenge to modernize the outfits worn on the greens, especially for athletes Jesper Parnevik and Camilo Villegas, whom he dressed in fitted, flashy polos. In 2007, he packed up shop and left for New York City, where he would launch Paris68 with his wife Marcella Lindeberg. The brand paid homage to the libertarian revolution carried on in the French capital at the end of the ’60s. At the same time, the designer was named creative director by William Rast for Justin Timberlake’s brand, where he has stayed since 2009. Two years later, inspired by both Manhattan’s underground scene as well as Soho’s artsy vibe, Johan Lindeberg launched BLK DNM.

With skinny jeans, denim vests, silk blouses, biker jackets, tuxedos for women, and suits for men, the brand refuses to follow seasonal fashion to focus on staple pieces, inspired by the urban New Yorker and the chic Parisian. Johan Lindeberg likes to associate his fashion designs with a number of other complimentary projects. After two films directed by Martin de Thurah for BLK DNM’s launch in February of 2011, he published GAZETTE 1, a 30 page magazine overseen by Aleksandra Woroniecka featuring photos, designs, artworks and interviews with artists such as Wes Anderson, Terence Koh, Nate Lowman and Peter Lindbergh. After the opening of the GALLERI 1 boutique at 237 Lafayette Street in New York City, in June of 2011, the designer joined up with Moscot to create three new unisex and retro sunglass designs. During Miami’s Art Basel in December of the same year, BLK DNM launched their first fragrance line, Perfume 11. For the Fall/Winter 2012-2013 season, the brand chose Caroline de Maigret to face their advertising campaign, shot in black and white by Johan Lindeberg himself, with the spotlight on the brand’s signature piece, the biker jacket.

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